How To Create a Winning Rental Listing

As any landlord knows, putting a property up for rent can be cumbersome.

Not only do you need to make sure that the property is up to scratch, but you also need to ensure that the listing itself is attractive.

After all, if you don’t have the right people coming through your doors, then all the costs, such as landlord insurance and associated maintenance fees that come along with it, will be for nothing.

With that in mind, we have put together today’s guide to help you create a winning rental listing. Now, look at six of the best tips for doing just that.

Take good-quality photos

One of the simplest and most important steps is to take good-quality photos of your property.

These days, most people will search for a property online before ever setting foot on the premises. In fact, some will snap it up without even viewing it in person. As such, your images must paint a good picture of your property and help to attract the right kind of people.

Be accurate with your description

You also need to make sure that you are accurate with your description.

This means being honest about all the details, including the property size, the number of bedrooms, and even things like the nearby transportation links.

After all, if you’re not honest in your listing, the tenant will likely find out when they come to view the property, and it’s a waste of everyone’s time.

Highlight any benefits

If there are any benefits to your property, then don’t be afraid to highlight them.

Maybe your property has great transport links, or there are plenty of shops and restaurants nearby. Whatever it is, make sure you emphasise it and make people aware. Trust us; all rival listings will do the same; don’t worry about blowing your own trumpet (or your property’s, to be precise).

Be clear about the costs

You also need to make sure that you are clear about the costs. This means the rent and any additional fees associated with the property (for example, any maintenance fees).

It’s also worth mentioning any additional costs the tenant might need to take care of, such as deposits and references.

Be upfront about your expectations

As a landlord, you will have certain expectations – and it’s essential that you are upfront about these from the start.

This means ensuring that the tenant knows what is expected of them and that both parties are on the same page and that there are no surprises further down the line.

Consider offering incentives

Finally, it might also be worth considering offering incentives.

For example, you could offer a month’s free rent (or a discount on the rent) for those willing to sign a longer-term contract.

It’s important to bear in mind that this should only be done after careful consideration and after doing your own due diligence. The last thing you want is to enter into an agreement with a potential problem tenant.

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