Motivation Factor in Real Estate

Motivation is the key to selling any real estate property. Every home owner has his or her own reason to sell the place they once lived and probably adored. The reason could be anything but as such, and most of the time, it is not as simple as dust on the window sills or mismatching door knobs. No house is perfect, except of course a few model homes. Faucets may drip, toilets may not flush, cracked tiles may need replacement but those are not the reasons a homeowner wants to sell. A house is a major investment. Unlike cars and cellphones people don’t sell their house just because some of the items don’t work. They have invested a huge chunk of their money, time and energy in building the place and call it a home. Then there is the stress of moving to a new place which can be expensive and emotional at the same time.

Well then, what does it take for someone to sell their house? What is the motivation factors here? The answer is, it depends, so continue reading this. For some it is the structural condition of the house that is forcing them to give up their dream of living in that house. For others, it could be a sudden life changing event, such as job loss or death in the family. And for a few others, it is the desire for a bigger home in a better neighborhood. The task here is to identify the precise motivation, and as early as possible in this real estate game.

So, it takes more than a few minor problems for a house to come up in the market. In fact, many real estate agents will tell you that it takes quite a lot of effort for a homeowner in default to sell his or her property or hand over it to the lender. And when it comes to people in reasonable houses, this task is almost impossible. Often times, these agents will have to come up with crafty ideas to make them sell their property – like marketing them new houses in exchange for their old ones.

Selling a real estate property is a very emotional business in a way. People tend to resist change. They prefer to set down roots in the house they bought, and unless a life event happens that compels them to move to a new city or country, they will stay put. This same inertia often keeps people from changing their jobs. In essence, they desire to avoid pain. After all, to move is to lose the stability a house in an established neighborhood can bring. Even if the move is for their own good and considered to be a step up, change is scary to most. As a result, a little discomfort here and there will not make them chuck houses like they do with cars and electronic gadgets. They learn to fix things unless the house is falling apart from top to bottom.

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